THE CRAWFORD SISTERS
Yep, that's us! We're working from my kitchen in this picture, probably because I was trying to do laundry, cook and make greeting cards all at the same time. It's mom life, you know?
I'm Lauren (the one on the left) and next to me is my sister, Svea. We are the Crawford Sisters and darn proud of it!
We founded Crawford Sisters Card Co., LLC shortly after the infamous Covid lock-down of 2019. Before we started making greeting cards I was an attorney and Svea was a hairdresser. When schools were shut down, it was virtually impossible to go to work and raise my son so something had to give! Svea's salon was completely shut down as well so we were both stuck at home. The greeting card business was something we had been talking about off and on for years so we figured we'd use our down time wisely and get started. I think it was the best decision we ever made. While the greeting card business is tough, it's also extremely rewarding. We love working together and we love we what we do.
Why Greeting Cards?
I know, I know. Everything is going digital, right? Actually, not EVERYTHING. In the U.S. alone, we purchase over 6.5 billion greeting cards every year. Why? Because sometimes people need a little help saying the things they need to say. That's where we come in. We're not always good at saying those things, either. Trust me! But we're good at writing them. We've had a lot of practice.
You see, it all started with our parents, Rob and Kathy. They were impossible to shop for at holidays. My dad bought everything he wanted so there wasn't anything left to buy him when the holidays came around. And my mom just never wanted anything. But, they both loved getting handmade cards from their adorable little girls (that's us). So... the tradition stuck. Every year for their birthdays and Mother's Day and Father's Day, we made them a card. My mother kept them in a file 'til the day she died and now they reside on my desk as inspiration for the cards we make for all of you.
What Makes Crawford Sisters Cards different?
Well, I'm so glad you asked! We make cards for every day life! Here's what I mean. Have you ever been looking for a card and run into this problem?
The "funny" cards aren't really funny. In fact, a lot of the times they're sarcastic and a bit mean. The jokes are based on dad being fat, mom drinking too much wine, and everyone getting old, boring and miserable. Then there are the "heartfelt" cards. They convey a genuine message but they're over-the-top sappy. Like, who would ever say that in person, you know? You want to tell the person how much you care but you don't want to be embarassed to give them the card and make everything awkward.
Fortunately, that's what we're good at. We make cards that are funny but kind. We help you say the things you want to say, the way you want to say it.
Want to know more? Check out our blog!